2023 Pet Ownership Statistics: 70 Fur Facts - Lemonade (2024)

Did you know that in the United States, seven out of every 10 households own a pet?¹ From unconditional love to emotional support, pets are a vital part of their owners’ lives. Many care for their pets as if they’re family members.

This is hardly limited to America, though. We’ve set out to compile the definitive list of pet ownership statistics in the U.S. (and worldwide) to show how the bond between humans and animals transcends continents and languages.

Read on to learn everything you need to know about what pet ownership looks like across the world. It’ll warm your heart—and it might just come in handy for your next trivia night.

Here are the topics we’ll cover:

  • U.S. household pet ownership statistics
  • Pet ownership statistics by state
  • Worldwide pet ownership statistics
  • Cats vs. dogs
  • Generational pet ownership
  • Pet ownership expenses
  • Total pet industry expenditure
  • Health benefits of animal companionship
  • Pet health care facts
  • Pet health insurance statistics
  • Tips to become a better pet parent
  • Resources

GET YOUR PET COVERED

U.S. household pet ownership statistics

Pet ownership has grown steadily in the U.S. over the years. While dogs are the most popular pet overall—woof woof, keep it up—there is plenty of diversity in pet ownership.

  1. 70% of U.S. households (90.5 million homes) owned a pet as of 2022.¹
  2. 69 million U.S. households have a pet dog, compared to 45.3 million with a cat.¹
  3. 3.5 million American households own a horse, and 2.9 million own a saltwater fish.¹
  4. From March 2020 to May 2021 alone, roughly 1 in 5 U.S. households acquired a dog or cat.³
  5. Pet ownership has steadily risen in the U.S: 56% of households owned a pet in 1988, compared to 67% as recently as 2019.¹

Let’s dive a bit deeper to see pet ownership trends by state.

Pet ownership statistics by state

When breaking down some stats by state, we find some particularly interesting details. Who knew that Californians loved pet insurance so much, or that residents of D.C. weren’t in much need of furry friends?

  1. Wyoming is the #1 pet-owning state, with 72% of households owning at least one pet.²
  2. Following WY, the top 10 states with the highest percentages of pet-owning households are: West Virginia (71%), Nebraska (70%), Vermont (70%), Idaho (70%), Arkansas (69%), Indiana (69%), Oklahoma (65%), Mississippi (65%), and Colorado (65%).²
  3. Washington, D.C. (while not technically a state) has the lowest percentage of household pet ownership (38.2%), followed by Rhode Island (45.4%).²
  4. Less than half of households own pets in the following states: South Dakota (46%), New Jersey (47%), Massachusetts (49%), and Illinois (49%).²
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  1. 19.2% of all insured American pets reside in California.⁴
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Now, let’s buckle up and take a ride through what pet ownership looks like around the world.

Worldwide pet ownership statistics

Looking at Asia, Europe, Latin America, and Oceania, we see that preferred pet companions vary quite a bit by country and region.

Spoiler alert: Reptiles are crushing it in the U.K., while dogs aren’t so popular in Turkey. Cats, meanwhile, are faring well in Europe—especially in France, where they’re about twice as common as pet dogs. C’est pas croyable!

  1. As of 2020, 38% of all European Union households (88 million homes) owned at least one pet.⁵
  2. There are roughly 110.15 million pet cats throughout Europe, making it the #1 household pet on the continent.⁵
  3. In Europe, Turkey has the lowest percentage of households with a pet dog, at just 5%.⁵
  4. Italy has roughly 1.37 million pet reptiles, making it the second-largest pet reptile population behind the U.K. (1.45 million) in the region.⁵
  5. Italy also has the largest pet ornamental bird population in Europe (12.88 million).⁵
  6. By total, ornamental birds are the most popular pet in Italy (12.88 million) ahead of dogs (8.3 million) and cats (7.93 million).⁵
  7. By total, ornamental birds are the most common pet in Spain (6.99 million), ahead of dogs (6.73 million) and cats (3.8 million).⁵
  8. With just 11% of households owning at least one pet cat, Spain also has the lowest percentage of cat ownership in Europe.⁵
  9. Turkey has the second-largest pet ornamental bird population in Europe (11.2 million), while Spain has the third largest with 6.99 million.⁵
  10. France has twice as many pet cats (15.1 million) as pet dogs (7.5 million).⁵
  11. Among EU countries, Romania has the highest percentage of households with pet cats (47%).⁵
  12. Among EU countries, Romania is also tied with Poland for the highest percentage of pet dogs (42%).⁵
  13. In 2021, 33% of United Kingdom households (12.5 million) owned a pet dog, while 12.2 million owned a pet cat (27%), and 500,000 owned a pet pigeon (0.8%).⁶
  14. 32% of households in Asia-Pacific (APAC) countries* own a dog, compared to 26% who own cats.⁷
  15. 16% of Hong Kong households own a dog, compared to 47% in Thailand.⁷
  16. In APAC, the Philippines has the highest rate of dog ownership (67%).⁷
  17. Cats are the top pet in Indonesia, with 47% of households owning one.⁷
  18. Japan has the lowest rate of pet ownership in APAC, where 72% of households don’t own any pets.
  19. 15% of households in Vietnam own a pet goldfish, the highest percentage in APAC.⁷
  20. As of 2020, 64% of New Zealand households owned a companion animal.⁸
  21. Cats are the most popular pet in New Zealand, with 41% of households owning at least one.⁸
  22. While only 9% of New Zealand households have pet fish, there are more pet fish (1.37 million) than cats (1.2 million) and dogs (851,000).⁸
  23. 61% of Australian households have a pet (5.9 million).⁹
  24. Pets outnumber people in Australia — roughly 29 million pets vs. 25 million people.⁹
  25. Roughly 40% of Australian households have at least one dog, followed by cats (27%), fish (11%), and birds (9%).⁹
  26. As of 2019, Brazil has the world’s fourth-largest pet population with 132 million pets (including 77 million dogs and cats.)¹⁰

Cats vs. Dogs: The Battle Continues

No study of pet ownership would be complete without exploring the rivalry between cats and dogs. Here’s how cat and dog ownership stack up in the U.S., with a special focus on adoption factors.

  1. As of 2016, 85% of households with dogs consider their dog to be a family member, compared to 76% of households with cats.²
  2. Roughly 40% of dog owners and 46% of cat owners found their pet through word of mouth.¹¹
  3. Approximately 31% of cat owners obtained their pet via an animal shelter/humane society, compared to 23% of dog owners.¹¹
  4. 34% of dog owners obtained their pet via a breeder, compared to just 3% of cat owners.¹¹
  5. 27% of pet cats were once strays, compared to 6% of pet dogs.¹¹
  6. Approximately 2 million shelter dogs and 2.1 million shelter cats are adopted in the U.S. each year.¹¹

The generation divide among pet parents

So far we’ve given the animals plenty of attention. But is there more we can learn about pet owners? For example, how does pet ownership vary along generational lines in the U.S.? Here’s what the latest data shows.

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Pet ownership expenses

From food to toys to veterinary visits, here’s what the cost of pet ownership looks like in the U.S.

  1. American pet owners spend the most on pet food and treats: $42 billion in 2020.¹
  2. U.S. pet owners were estimated to spend $9.7 billion in 2021 on services other than veterinary needs, including insurance, grooming, training, and boarding.¹
  3. In 2020, the U.S. spent $31.4 billion on vet care & product sales, which was projected to grow to $32.3 billion by 2021.¹
  4. Americans spent $22.1 billion on supplies, live animals, and over-the-counter medicine in 2020.¹
  5. According to the U.S. Bureau of Labor Statistics, the average American spent just over $500 per year on their pets in 2011.¹²

Total pet industry expenditure

As pet ownership has steadily grown in the United States, the data shows that pet industry expenditures have increased as well.

  1. In 2021, pet expenditures were projected to reach $109.6 billion in the U.S. alone.¹
  2. From 2010 to 2020, U.S. pet industry expenditure grew by 114%.¹
  3. In 2020, the U.S. spent $103.6 billion on the pet industry**.¹
  4. In 2018, total U.S. pet industry expenditures were $90.5 billion, compared to $97.1 billion in 2019.¹
  5. U.S. pet industry expenditure grew by 6.69% from 2019 to 2020.¹
  6. Based on estimates, U.S. pet spending on services outside of vet care grew by 16.5% from 2020 ($8.1 billion) to 2021.¹

Health benefits of animal companionship

Most pet owners would probably tell you that their pet improves their lives. But did you know that data shows tangible health benefits of animal companionship?

  1. According to the Centers for Disease Control and Prevention, pets can help manage loneliness and depression with their companionship.¹³
  2. Regularly walking or playing with a pet can decrease blood pressure, cortisol levels, and triglyceride levels.¹³
  3. Animals can provide emotional support and decrease feelings of anxiety and symptoms of PTSD.¹³
  4. For older adults, regular outdoor activities with pets can improve cognitive function.¹³
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Pet health care facts

Providing proper health care for your pet is a must (and pet insurance can help take the bite out of some of those bills). Here’s a look at how much Americans are spending to keep their pets in tip-top shape.

Spoiler alert: Unsurprisingly, the cost of owning and caring for a dog seems to end up being significantly more than the cost of owning a cat.

  1. As of 2020, there were 118,624 licensed veterinarians in the U.S., which means the ratio between U.S. households with dogs and veterinarians is approximately 582:1.¹⁴
  2. The ratio between the number of U.S. households with cats and total veterinarians in the U.S. is approximately 382:1.¹⁴
  3. On average, dog owners spend more than twice as much (127.9%) as cat owners for surgical vet visits ($458 per visit vs. $201).¹
  4. Dog owners spend 36% more per routine vet visit than cat owners on average ($242 vs. $178).¹
  5. In the U.S., dog owners spend 72.34% more per year on vitamins than cat owners on average ($81 vs. $47).¹
  6. As of 2016, 34% of pet dogs appeared to be overweight or obese, compared to 36% of pet cats.²
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Pet health insurance statistics

Pet health care has become more expensive over the years. Fortunately, the pet health insurance industry has grown at the same time, and the right policy can help offset those costs.

If you’re unfamiliar with the options, take a look at what Lemonade Pet offers, or feel free to get your free quote.

  1. In 2020, roughly 3.45 million pets were covered by a pet insurance policy in North America.¹⁵
  2. In the U.S., dogs made up roughly 83% of all insured pets in 2020.¹⁶
  3. U.S. pet health insurance premiums reached $1.99 billion by the end of 2020.¹⁷
  4. The U.S. pet health insurance market has grown an average of 23.2% per year between 2016 and 2020.¹⁵
  5. In 2020, Americans spent roughly $1.855 billion on combined insurance, which includes Accident & Illness and Insurance With Embedded Wellness.¹⁷
  6. Lemonade insures more dogs and cats in Brooklyn, NY than anywhere else in the United States.

How much does pet insurance cost?

Pet insurance plans vary significantly depending on the type of animal, the animal’s age and breed, and where you live. In general, cats are cheaper to insure than dogs because their health care costs are lower.

The average cost of health insurance for a cat is about $25 per month. The average cost of health insurance for a dog is about $65 per month.

However, you can find premiums as low as $14 for cats and $37 for dogs with pet health insurance providers like Lemonade.

13 tips to become a better pet parent

Hopefully your head isn’t spinning after that statistical journey through the world of pet ownership. Now, let’s change direction a bit and take a look at how to be a better pet parent in general.

Much like raising a child, there’s a lot of responsibility that comes with pet ownership. Here are some “do’s” and “don’ts” you should follow to become a better pet parent.

Do:

  1. Create healthy boundaries with your pet, i.e., areas in your home that are off-limits
  2. Set house rules
  3. Offer positive reinforcement for good behavior
  4. Clean up after your pet in public places, like the dog park or the sidewalk
  5. Get your pet plenty of exercise and socialization
  6. Establish a feeding schedule and healthy diet
  7. Pay attention to any sudden changes in behavior or appetite
  8. Schedule regular check-ups
  9. Purchase insurance for your furry friend so you’re covered in the event of an emergency

Don’t:

  1. Share your food with your pet
  2. Leave your pet’s waste behind in public areas (c’mon, people!)
  3. Overindulge your pet with treats
  4. Allow your pet off a leash in public areas
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Resources for further reading

1. Insurance Information Institute

2. American Veterinary Medical Association

3. American Society for the Prevention of Cruelty to Animals

4. North American Pet Health Insurance Association

5. The European Pet Food Industry

6. Pet Food Manufacturers Association

7. Rakuten Insight

8. Companion Animals in New Zealand

9. Animal Medicine Australia

10. Packaged Facts

11. American Society for the Prevention of Cruelty to Animals

12. U.S. Bureau of Labor Statistics

13. Centers for Disease Control and Prevention

14. American Veterinary Medical Association

15. North American Pet Health Insurance Association

16. North American Pet Health Insurance Association

17. North American Pet Health Insurance Association

*APAC Countries include: China, Hong Kong, Indonesia, India, Japan, South Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan, and Vietnam

**Pet industry spending categories: food, supplies, medicine, vet care, live animal purchases, grooming, and boarding

*Methodology: Figures were calculated using 2021 APPA findings on total American households with pets data and dividing the total veterinarians found in 2020 AVMA data.


Disclaimer: Lemonade pet insurance is currently available in 36 out of 50 states in the U.S. and the District of Columbia. Lemonade Pet is not currently available internationally. Check to see if you’re eligible.

2023 Pet Ownership Statistics: 70 Fur Facts - Lemonade (2024)

FAQs

2023 Pet Ownership Statistics: 70 Fur Facts - Lemonade? ›

69 million U.S. households have a pet dog, compared to 45.3 million with a cat. 3.5 million American households own a horse, and 2.9 million own a saltwater fish. From March 2020 to May 2021 alone, roughly 1 in 5 U.S. households acquired a dog or cat.

What are the facts and statistics of pets? ›

Pet Ownership Statistics in the U.S. Household
  • As per 2022 Stats, 90.5 Million US Households Owned a Pet, Which Accounts for 70%(APPA) ...
  • Almost 65 Million US Households Have at Least One Dog, and 46.5 Million US Families Own a Cat (APPA) ...
  • 2.2 Million Americans Have a Horse Pet While 11 Million Have Saltwater Fish (APPA)
Feb 1, 2023

How many dogs are in the world 2023? ›

It's Estimated That There Are More Than 900 Million Dogs Across the World (World Atlas)

What are the statistics on dog ownership? ›

Nearly 40% of households in the United States own at least 1 pet dog. 40% of the dogs in shelters are purebreds. 44 percent of dog owners adopted their precious pups from a rescue or shelter. Dog ownership increased by nearly 11% during the COVID-19 pandemic in 2020.

What is the most popular pet in the US 2023? ›

Dogs are the most popular pet in the U.S. (65.1 million U.S. households own a dog), followed by cats (46.5 million households) and freshwater fish (11.1 million households).

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